Recommended production setups
• 30 sec ad = 3 scenes × 10 sec
• 40 sec ad = 4 scenes × 10 sec
• 10 sec total is best for testing, not final production
Best practice for spoken lines
• Write one line per scene
• For 5 sec scenes: aim for 6–10 words
• For 10 sec scenes: use 1 medium sentence or 2 short sentences
• Shorter, simpler wording gives cleaner speech and lip-sync
Good scene structure
• 3 scenes: Hook → Benefit/Proof → CTA
• 4 scenes: Hook → Problem → Solution/Proof → CTA
Avoid
• long run-on lines
• too many claims in one clip
• difficult brand phrasing / jargon
• trying to force a full ad script into one scene
Continuity mode
• Use Character reference image when you want the same person across scenes
• Continuity mode may use a stronger internal routing path than a normal single-clip render